Project Name: Zhejiang Printing Group Headquarters Building
Location: Hangzhou, China丨Total Area: 120, 000 sqm
Dates: 2014 - 2015 (Design) 2016 - 2020 (Construction)
The site is located in the core of the downtown Hangzhou, adjacent to the West Lake Cultural Square and the Innovation Street of Zhongshan Road, which completes the stately image of the Zhejiang Printing Group. Based on the culture of the enterprise and the landscape, the concept of this design is conceived from the waving beauty and momentum of the West Lake. It's
facade also resembles a stack of printing paper being caressed, symbolizing the opening of a new chapter for the enterprise. The elevations of the main body dialogue with the city's key areas, whose corrugated facade works in concert with the West Lake. The functions of the building are distributed vertically; the creative industries at the bottom, business conference center in the middle and the offices upside. The design of the building envelope clearly guides the movement of visitors. The landscape design of both inside and outside spaces has incorporated energy saving technologies.