facade also resembles a stack of printing paper being caressed, symbolizing the opening of a new chapter for the enterprise. The elevations of the main body dialogue with the city's key areas, whose corrugated facade works in concert with the West Lake. The functions of the building are distributed vertically; the creative industries at the bottom, business conference center in the middle and the offices upside. The design of the building envelope clearly guides the movement of visitors. The landscape design of both inside and outside spaces has incorporated energy saving technologies.